dohertys gym

Brand Design, Apparel Design & Stationery Design

Introduction

Doherty’s Gym is arguably the most iconic gym brand in Australia. In late 2018, I was approached by Dohertys Gym to develop a brand strategy, refinement their visual identity, and to implement brand guidelines to ensure consistent styling accross all physical and digital applications of the brand. I also designed a range of apparel, including training jerseys, basketball jerseys, graphic tshirts and more.